Growth through behavioral science and systems architecture
Process
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Intelligent decision science is a prerequisite to de-risking capital allocation and organizational strategy. I systemize the implementation of this science within organizations and their consumer touchpoints; synthesizing big data and “thick” data from qualitative and quantitative research, A/B testing, social listening audits, internal databases such as CRMs/ERPs with proprietary knowledge audit systems. This phase applies predictive modeling and pattern recognition to triangulate node-and-network dynamics, decode product-market fit, and prevent value leakage. Results includes high-yield cohorts that lower CAC, market and user insights that validate pricing strategy, and solutions for poor capital allocation.
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An organization’s DNA is comprised of proprietary advantages; intellectual property, core capabilities, and behavioral decision patterns that drive performance. I engineer topline growth and bottom-line conversion by identifying what differentiates you to ensure your messaging, positioning, and promotion are scaling your product’s potential. Through expert network diagnostics, structured leadership synthesis, and ethnographic research, I validate key value drivers before engineering them into high-ROI revenue engines. This methodology provides the strategic clarity required to transform latent insights into tangible operational efficiency and conversion velocity gains.
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This phase transforms insights from empirical diagnostic and validation cycles into 'Growth bridges': high-ROI brand architectures and frameworks mapped to requirements identified in prior stages. Growth bridges are tethered to performance monitors, ensuring every strategic hypothesis is validated through measurable market response. With a track record of orchestrating annualized growth strategies for DTC brands, managing enterprise SaaS launches, and cross-sector digital transformations, Phase 3 delivers:
Strategic Planning: Anchored in rigorous behavioral data-modeling and real-world market dynamics.
Senior-level Stewardship: Bridging the gap between strategy and institutionalized operations, ensuring execution of all mandates with KPI governance.
Fiduciary Analytics: Custom-engineered dashboards to monitor capital efficiency and catalyze continuous improvements.
About
Forgoing an offer to study law at the London School of Economics to study social computing at NYU (where I graduated as an Honors Scholar) I currently leverage 6+ years managing growth initiatives for global brands, startups, and founders. With a track record of successful collaborations with C-suite Strategy and Technology leaders, I’ve honed an evidence-backed process that empowers organizational leadership with world-class context, content, and systems to delight the people they serve. Guided by a deep fascination with the mechanics of value creation and value capture in postmodern economies, my experience includes launching an enterprise-grade software-as-a-service product adopted by global brands like Alexander McQueen® and KIND®, and producing double-digit lifts in ROAS and conversion for ecommerce clients across the United States. I’ve led bottom-line improvements through thoughtful solutions engineering and top-line growth through media buying, lead generation, and CRO. My research insights are credited in Forbes, New Jersey Digest, and Washington Square News.
Impact
“Johaan’s notable successes [at FASTR] include producing excellent digital media content across mediums, ranging from the organization's first data-backed whitepaper which surveyed +300 Ecommerce leaders to generate insights that influenced our product positioning, messaging, and promotion; to learning HubSpot and managing web experiences to strengthen brand-building and lead-generation.
For the launch of Fastr Frontend, as the lead Product Marketer, he creatively managed multiple projects on the Go-To-Market workstream, including launching the official product brief and being the main contact for competitive intelligence and market research. Johaan’s eagerness to learn and grow, coupled with his understanding of digital experiences as a Bloomreach scholar make him a unique asset for global brands.”
Allison Vernerey, Vice President of Product Management
FASTR
“Johaan was a student under my leadership for Consumer Behavior at the Stern School of Business, where he graduated in the top percentile of his class. He has mastered critical material that lays the groundwork for consulting with authority…”
Radhika Duggal, CMO
NATIONAL SOCCER LEAGUE
"Johaan is a thoughtful and patient consultant who has demonstrated a profound grasp of multimedia consulting, branding, and innovation."
April Spring, CEO
FOXERS
“He embraces new challenges with ease, fueled by a genuine interest in the intersection of technology and society. An impressive entrepreneur by nature, Johaan’s collaboration adds significant value to our branding-focused consulting projects.
Barbara Lawrence, CEO
LUBIN LAWRENCE INC.
“Johaan’s talents as a storyteller and producer, combined with his unwavering dedication and passion, make him a remarkable asset to the field of media…”
Stephen Daldry, Director and Producer
