built by behavior™
In Behavior We Trust™
Process
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Communities and cultures precede markets. Capital allocation cannot be de-risked without intelligent decision science and human-centered systems. I translate anthropological depth into science-backed strategies that empower organizational leadership with the precision to act on intelligence, not assumption.
Preventable capital loss is a behavioral legibility failure. Every market is a network of dynamic nodes. When leadership fails to account for shifting levers of value creation and capture, losses show up in CAC, churn, campaigns that convert poorly, and products that land wrong.
This phase decodes the decision flow of the people your capital is chasing through NYU-certified qualitative and quantitative research and Google-certified data analysis.
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Phase 2 transforms behavioral intelligence into brand architecture.
Most organizations don't have a visibility problem. They have a coherence problem. Category position is blurry, messaging pulls in multiple directions, and the path from awareness to conversion leaks value at every stage.
Drawing on my Forbes-credited market research and storytelling experience, I expose latent brand equity, close the gap between perception and reality, and engineer positioning, messaging, and promotion through a proprietary 52-week automated growth blueprint. One that eliminates value leakage, accelerates conversion, and compounds brand equity into structural advantage — whether human delight is the destination or the byproduct, it's built in.
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Phase 3 is where growth strategy becomes an intelligent system: dynamic nodes wired into the precise networks that drive purchasing decisions. Each growth bridge is tethered to real-time performance monitors. Post-campaign intelligence recursively feeds back into our systems, sharpening execution before the next planning cycle.
System Integration: 0 to 1 deployment of precision-engineered growth automations, configured to your organizational DNA with zero disruption to existing workflows.
Node + Network Activation: A bespoke network of market influencers and industry partners engineered to drive every strategy from blueprint to live market impact.
Stewardship + Analytics: Senior strategic access, on a structured cadence, backed by custom-engineered AI dashboards monitoring ROI and ROAS in real time.
I declined an offer to study law at the London School of Economics to research social computing at NYU — where I graduated as an Honors Scholar.
With 5+ years experience managing growth initiatives across the USA, I leverage a track record of successful partnerships with C-suite Strategy and Technology leaders; empowering leadership with world-class context, content, and systems to delight the people they serve. Fascinated by the mechanics of postmodern value creation and value capture, I've launched an enterprise software product adopted by Alexander McQueen®, produced double-digit ROAS lifts for growing ecommerce brands, and improved the bottom line for SMBs through data-driven solutions engineering. My deepest passions in life are storytelling and music. After two years of social media silence following the unexpected loss of my father, I've returned to sharing my experiments with these mediums at @justjohaan in honor of a quote he impressed upon me ("The best is yet to come"), his limitless artistic spirit, and his gift of truthful expression that ultimately earned him a feature at the Venice Biennale. My work is credited in Forbes, New Jersey Digest, UNICEF's Global Development Commons, and Washington Square News.
About
Impact
Testimonials
"Johaan's notable successes [at FASTR] include producing excellent digital media content across mediums, ranging from the organization's first data-backed whitepaper which surveyed +300 Ecommerce leaders to generate insights that influenced our product positioning, messaging, and promotion; to learning HubSpot and managing web experiences to strengthen brand-building and lead-generation. For the launch of Fastr Frontend, as the lead Product Marketer, he creatively managed multiple projects on the Go-To-Market workstream, including launching the official product brief and being the main contact for competitive intelligence and market research... Johaan's eagerness to learn and grow, coupled with his understanding of digital experiences as a Bloomreach scholar make him a unique asset for global brands."
View work →"Johaan consistently demonstrates resourcefulness, good judgment, and a natural aptitude for strategy. He embraces new challenges with ease, fueled by a genuine interest in the intersection of technology and society. An impressive entrepreneur by nature, Johaan's collaboration adds significant value to our branding-focused consulting projects."
View work →"Johaan is a thoughtful and patient consultant with a profound grasp of multimedia consulting, branding, and innovation."
View work →"Johaan's talents as a storyteller and producer, combined with his unwavering dedication and passion, make him a remarkable asset to the field of media."
View work →"Johaan was a student under my leadership for the module Consumer Behavior at the Stern School of Business, where he graduated in the top percentile of his class... [exhibiting] a remarkable aptitude for grasping complex concepts and communicating them clearly."
View work →