built by behavior™ (builtbybehavior)
In Behavior We Trust™
Process
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Communities precede markets.
Human-centered design de-risks capital allocation.
This phase decodes cultural context and decision science through NYU-certified research skills (qualitative and quantitative) and Google-certified data analysis.
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This phase transforms behavioral insights into design solutions. Storytelling skills (credited on Forbes CMO Network) connect brands and customers through values-driven experiences. HTML, CSS, and enterprise eCommerce experience inform a solution-oriented approach to development. A/B testing grounds decisions in empirical evidence.
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Performance-based growth programs with lower CAC than Google Ads for DTC brands.
System Integration: Behavior-backed growth systems, deployed without disrupting what works.
Behavior-Led Experiences: Creator and affiliate partnership infrastructure, matched by audience and values overlap.
Stewardship and Analytics: Real-time ROI and ROAS tracking backed by senior strategic oversight.
I equip leadership teams with behavior-led insights and human-centered digital systems to delight the people they serve. My background includes launching an enterprise software product adopted by Alexander McQueen® and reducing customer acquisition cost (CAC) for eCommerce brands through thoughtful solutions engineering. My work is credited in Forbes Chief Marketing Officer Network, New Jersey Digest, UNICEF's Global Development Commons, and Washington Square News. My deepest passions in life are storytelling and music. After two years of social media silence following the unexpected loss of my father, I've returned to sharing my experiments with these mediums in honor of a quote he impressed upon me ("The best is yet to come"), his limitless artistic spirit, and his gift of truthful expression that ultimately earned him a feature at the Venice Biennale.
About
Impact
Testimonials
"Johaan's notable successes [at FASTR] include producing excellent digital media content across mediums, ranging from the organization's first data-backed whitepaper which surveyed +300 Ecommerce leaders to generate insights that influenced our product positioning, messaging, and promotion; to learning HubSpot and managing web experiences to strengthen brand-building and lead-generation. For the launch of Fastr Frontend, as the lead Product Marketer, he creatively managed multiple projects on the Go-To-Market workstream, including launching the official product brief and being the main contact for competitive intelligence and market research... Johaan's eagerness to learn and grow, coupled with his understanding of digital experiences as a Bloomreach scholar make him a unique asset for global brands."
View work →"Johaan consistently demonstrates resourcefulness, good judgment, and a natural aptitude for strategy. He embraces new challenges with ease, fueled by a genuine interest in the intersection of technology and society. An impressive entrepreneur by nature, Johaan's collaboration adds significant value to our branding-focused consulting projects."
View work →"Johaan is a thoughtful and patient consultant with a profound grasp of multimedia consulting, branding, and innovation."
View work →"Johaan's talents as a storyteller and producer, combined with his unwavering dedication and passion, make him a remarkable asset to the field of media."
View work →"Johaan was a student under my leadership for the module Consumer Behavior at the Stern School of Business, where he graduated in the top percentile of his class... [exhibiting] a remarkable aptitude for grasping complex concepts and communicating them clearly. As a writer, his articles, like 'How Digital Insights Could Guide The Region's Green Future' showcase clear capacity to consider emerging trends in digital innovation and their impact on populations within the USA..."
View work →