built by behavior™
Process
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Communities precede markets.
Capital allocation cannot be de-risked without human-centered design.
This phase decodes user and team decision science through NYU-certified research skills (qualitative and quantitative) and Google-certified data analysis.
I translate behavioral science into evidence-based systems, processes, and solutions that empower organizations with the precision to build with intelligence.
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This phase transforms behavioral intelligence into brand architecture.
Through market research and writing skills credited in Forbes, I expose latent brand equity, close the gap between perception and reality, and engineer positioning, messaging, and promotion through a proprietary 52-week growth strategy blueprint.
As a frontend designer skilled across HTML, CSS, and eCommerce management, I eliminate value leakage, accelerate conversion, and turn human delight into a structural advantage.
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This phase synchronizes brand, data, and capital through storytelling, affiliate partnership infrastructure, and automation that compounds attribution into revenue:
System Integration: 0 to 1 behavior-led growth engineering configured to your organizational DNA, without disruption to existing workflows.
Node + Network Activation: A behaviorally scored affiliate network before a single dollar is committed, where every partner connects strategy to attributed sale.
Stewardship + Analytics: Real-time ROI and ROAS visibility through custom AI dashboards, with senior strategic guidance on a structured cadence.
About
I empower founders with research-backed context, content, and systems to delight the people they serve. My background includes launching an enterprise software product adopted by Alexander McQueen®, producing double-digit ROAS lifts for growing eCommerce brands, and improving the bottom line for SMBs through solutions engineering. My work is credited in Forbes, New Jersey Digest, UNICEF's Global Development Commons, and Washington Square News. My deepest passions in life are storytelling and music. After two years of social media silence following the unexpected loss of my father, I've returned to sharing my experiments with these mediums at @justjohaan in honor of a quote he impressed upon me ("The best is yet to come"), his limitless artistic spirit, and his gift of truthful expression that ultimately earned him a feature at the Venice Biennale.
Impact
Testimonials
"Johaan's notable successes [at FASTR] include producing excellent digital media content across mediums, ranging from the organization's first data-backed whitepaper which surveyed +300 Ecommerce leaders to generate insights that influenced our product positioning, messaging, and promotion; to learning HubSpot and managing web experiences to strengthen brand-building and lead-generation. For the launch of Fastr Frontend, as the lead Product Marketer, he creatively managed multiple projects on the Go-To-Market workstream, including launching the official product brief and being the main contact for competitive intelligence and market research... Johaan's eagerness to learn and grow, coupled with his understanding of digital experiences as a Bloomreach scholar make him a unique asset for global brands."
View work →"Johaan consistently demonstrates resourcefulness, good judgment, and a natural aptitude for strategy. He embraces new challenges with ease, fueled by a genuine interest in the intersection of technology and society. An impressive entrepreneur by nature, Johaan's collaboration adds significant value to our branding-focused consulting projects."
View work →"Johaan is a thoughtful and patient consultant with a profound grasp of multimedia consulting, branding, and innovation."
View work →"Johaan's talents as a storyteller and producer, combined with his unwavering dedication and passion, make him a remarkable asset to the field of media."
View work →"Johaan was a student under my leadership for the module Consumer Behavior at the Stern School of Business, where he graduated in the top percentile of his class... [exhibiting] a remarkable aptitude for grasping complex concepts and communicating them clearly. As a writer, his articles, like 'How Digital Insights Could Guide The Region's Green Future' showcase clear capacity to consider emerging trends in digital innovation and their impact on populations within the USA..."
View work →