Affiliate Marketing Agency for DTC Brands — builtbybehavior™
The problem

Brands pay for ads. Customers skip and scroll past them.

The solution

Fully managed creator partnerships — sourcing, vetting, and payouts, end-to-end

Brands only pay when a creator's network converts

3× lower CAC than Google Ads for DTC brands

The science

Know what converts before you spend.

Creator and brand matchmaking
match_score.run — creator_x brand_y.json
✓ self_congruity 82 +

Self-congruity scoring

Sirgy · Self-Concept in Consumer Behavior (1982) · Escalas & Bettman (2003)

Sirgy found consumer response is strongest when a brand or creator's image matches the customer's self-concept; Escalas and Bettman extended this to reference groups the customer identifies with. We use this to prioritize creators who align with your customer's self-concept.

✓ brand_archetype 88 +

Brand archetype identification

Jung · Archetypes and the Collective Unconscious (1959) · Campbell (1949) · Mark & Pearson · The Hero and the Outlaw (2001)

Jung's archetype theory, adapted by Mark and Pearson into a 12-pattern brand framework, identifies patterns that trigger distinct emotional responses — Campbell's monomyth supplies their narrative structure. We use this to map each brand's core positioning.

✓ creator_archetype 79 +

Creator archetype alignment

Jung · Archetypes and the Collective Unconscious (1959) · Campbell (1949) · Mark & Pearson · The Hero and the Outlaw (2001)

Audiences cast creators into archetypal roles based on their content's emotional register, using the same twelve patterns applied to brands. We require brand and creator archetypes to be narratively compatible, not just topically adjacent.

✓ social_proof 85 +

Social proof calibration

Cialdini · Influence (1984) · Kelman · Compliance, Identification, and Internalization (1958)

Cialdini's social proof shows people look to others' behavior under uncertainty; Kelman's identification model adds that influence holds when the observer wants association with the source. We use this to confirm an audience acts on a recommendation because they identify with the creator.

✓ prospective_self 81 +

Prospective self alignment

Seligman, Railton, Baumeister & Sripada · Homo Prospectus (2016)

Seligman and colleagues argue human cognition is oriented toward simulating future selves. We treat this as a signal that buyers act now based on the future self they picture through your creator's content.

✓ somatic_marker 90 +

Somatic marker activation

Damasio · Descartes' Error (1994)

Damasio's research found that affective signals interact with, rather than oppose, rational evaluation. We use this to confirm a creator's content triggers the affective response that works with the rational case for buying, not against it.

Composite fit 85/100 · match presented*

*Weighting isn't a flat average, and swapping the creator or brand means the weighting recalculates — full breakdown reviewed live in your complimentary consultation.

LowFiltered out
ModerateReviewed
HighMatch presented
Who it's for

Built for brands and creators.

Brands
DTC & Mission-Driven

Partner with creators who reflect your audience.

  • Pay only for resultsYou only pay when a sale happens, never for a view
  • Vetted on values, not vanity metricsEvery match is screened for genuine alignment with your brand — not just category fit
  • 10–40 matchesRanked by fit, not follower count — a smaller creator with the right story often outperforms a more popular, inaccessible one
  • Fully managedNo hire, no new software, no learning curve
  • See exactly what's workingDecision-grade data: which creators converted, at what rate, and why
Creators
Aligned Storytellers

Work with brands whose values already match yours.

  • 10–20% per saleRecurring commission for as long as the partnership runs
  • Human-centered storiesAuthentic content converts; we never dictate your voice
  • Zero adminWe handle onboarding, links, and briefs so you can just create
  • Net-30, automatedPaid on time, every time, no invoices to chase
  • Full veto powerYou review and approve every offer before committing, always
The 30-day sprint

From zero to live
in one month.

Week 1
Infrastructure live before a single creator posts

Tracking, attribution, and commission structure live within 72 hours. You receive 10+ creator matches within 24 hours and approve the roster.

Week 2
Creators onboarded and briefed

Approved creators get tracking links, discount codes, and a content brief — ready to post.

Week 3
Live, tracked, and optimized in real time

Creators post. Every sale is attributed to the exact creator, content type, and tracking link that drove it. You see the data as it happens — no waiting for a monthly report.

Week 4
A scalable program, already selling

Every sale traces back to the exact creator and content that drove it — the kind of visibility most competitors are still guessing at.